On waste

Made to be refilled.

The most sustainable bottle is the one you already own. Our whole approach starts there — and we'd rather tell you what we haven't fixed than pretend we've fixed everything.

01 · The bottle

Refill,
don't replace

Send back your empty Nagori bottle and we refill it for up to ₹2,600 less than a new one. The heavy glass and the cap are made to last for years of refills — one bottle, many lives. Every refill is one fewer bottle manufactured, boxed and shipped.

Every edition offers a refill

02 · The glass

Glass,
not plastic

The bottle is weighted glass with a turned wooden cap — objects worth keeping on a shelf, not hiding in a drawer. No plastic atomiser housings, no throwaway sleeves. When a bottle finally does reach the end of its life, the glass is endlessly recyclable.

03 · The box

Less
around it

One recycled-board carton, printed with soy-based inks. No cellophane, no magnets, no foam inserts, no gilt. The packaging exists to protect the bottle in transit and then to be recycled — not to be photographed and thrown away.

04 · The distance

Made
where it grows

The materials are Indian; so are we. Composing and bottling in India, near where the saffron, sandalwood and oud are grown, means the rawest leg is the shortest. For now everything ships from a single point in New Delhi.

Where each material comes from

05 · The sourcing

Fair to
the growers

Real naturals mean real farmers. We buy graded saffron from Pampore, mitti from Kannauj's potters, khus from Hathras in Uttar Pradesh — directly where we can, traceably always, at prices that keep the craft alive. A synthetic shortcut would be cheaper. It would also be a different company.

06 · The honest part

What we
haven't solved

Perfume is mostly alcohol, and distilling it carries a footprint we haven't eliminated. Our refill logistics still move bottles back and forth across the country. We're not carbon-neutral, and we won't buy a badge that says we are.

What we can promise is that we'll keep saying where we actually stand — and keep closing the gap, refill by refill, rather than offsetting it away on paper.

Keep the bottle. We'll keep filling it.

A bottle beside its carton, on concrete

The most sustainable bottle is the one you already own.